Name On Logo: Apothotea
Our Slogan
No Slogan
What we do
Apothotea will be a brand supplying teas packaged as elixirs and remedies in tea form. Apothotea - a play on words for Apothecary - might grow to be the "Starbucks" of Tea. Apothotea will sell tea by the cup in stores, or teas via an online store.
Industry: Retail
Things to communicate through the design
1. Old World Medicine
2. Magick and Elixers
3. Alchemy and Apothecary
The target audience
Targeting both niche and mainstream tea drinkers. People from teenagers to seniors who care about their health. Holistic medicine. All incomes welcome. Promotes healthy lifestyle - can be an alternative to the mainstream medicine. Loose leaf tea - natural ingredients.
We like these fonts, colors and style
Think Organic and Magic. Holistic, herbal old world remedies. Pockets of clientele may be interested in magick, Harry Potter-esque (think Dumbledor's chamber). Logo shouldn't also appeal to mainstream tea drinkers as well. Images should conjure images of mystery and curiosities. Drinkers should feel like they are going back to the "old world". Fires, candles, lanterns, etc. Think herbal essences and herbal aromatics. Fantastical scripture, manuscripts, and calligraphy. Secret recipes. Clientele should feel as though they time traveled.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Oct 19, 2014
Please visit our website at
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This is just a landing page for now; however you'll get a feel for Apothotea.
Colors: Black & White; perhaps metallic colors, gold, silver, mercury. Perhaps sepia tones.
