Name On Logo: Elysian Field Software
Our Slogan
SaaS Paradise Found
What we do
Business software to help companies run their operations. The solutions are deployed via a model called "software as a service" or "SaaS" which lets companies avoid buying expensive computer hardware and instead gain access to these solutions by deploying them "in the clouds" (or via internet connections to facilities that sell/share use of their hardware. What makes Elysian Field Software different is that it offers users an easier more peaceful way to gain access to these solutions.
Industry: Service Industries
Things to communicate through the design
1. Paradise: business people, green fields, blue skys and fluffy clouds
2. peace and serenity; lack of stress
3. perhaps reports and data easily accessible
The target audience
Service organizations that rent or maintain assets, repair infrastructure, predict and facilitate when things will break using data, reports. Could be anything from buildings maintenance to cell towers to oil rigs -- anything that requires servicing. Buyers are not particulary tech savvy and hence why they want to de-stress over this purchase decision...
We like these fonts, colors and style
sky blue colors, mint/leaf greens, peaceful paradise scenes but not too feminine as the buyers will largely be middle aged men who are not tech savvy but NEED technology. They are stressed about the concept of cloud-based computing...think its risky, insecure and it frightens them.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
