Name On Logo: Bike Performance
Our Slogan
No Slogan
What we do
Bike Performance is our own brand for motorcycle clothing, we also do some casual clothing like t-shirts, hoodies and some other merchandise. We (Bike Trollhattan Goteborg) is the one of the biggest motorcycle company in Sweden and we sell our own branded clothing in our stores.
Industry: Sports & Recreation
Things to communicate through the design
1. Motorcycling
2. Fast and Cool
3. Style
The target audience
All motorcycle drivers! Mostly the ”basic” drivers but everything from racing leathersuits to custom leather vests. We also want to print the logo at racing motorcycles, stickers for motorcycles, cars and of cause the clothing.
We like these fonts, colors and style
We want to logo to be an eye-catcher that represents our clothing but it must also look good in black/white. Somethimes we want it more ”discret”. We also want it possible to use for embroidery. Sometimes we will print it with ”style” like grey print at a black background and sometimes in full color.
We want to use parts of our ”old” logo, especially the ”B” with the lines. We use that logo for our store i.e.. It would be good if customers recognize that. It shall be nice in colors but also work in just one printed colors. Please see the pictures of where we use it nowdays. We also want the blue ”Bike” color as in the logo (Pantone PMS 286 CV)
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Oct 7, 2014
You really don't have to use the full B, maybe just some inspiration from it. The company name is Bike Trollhattan Goteborg and you can see it at
[Login to view URL] Mabye the lines at the B, or maybe a total unique design too. If it's something related to motorcycles and speed it will be very good! :)
You really don't have to write BIKE big and the Performance much smaller. The most important is that it'll be nice!
