Name On Logo: Cattails Blvd
Our Slogan
Gifts of Distinction
What we do
The bread and butter of this website is selling a product called SoapRocks which are soaps designed to look like rocks and gems - ie. Lapis Lazuli, Malachite, Citrine and Sapphire. They come in three different sizes and have 50 different varieties. There are other, distinctive gifts offered as well such as salt lamps, candles and fair trade items.
Industry: Miscellaneous
Things to communicate through the design
1. Unusual
2. Eyecatching
3. Gracefulness associated with Cattails
The target audience
Women - buying for themselves (or gifts). Middle aged, having bought from QVC (where soaprocks are no longer, but used to be).
Men buying presents for staff, or fashion-minded for personal use.
Twenty Somethings who delight in the distinctiveness of the design, and the cost.
Professionals - art gallery owners, gemologists, boutique owners.
We like these fonts, colors and style
I like my logo right now. The problem is, it's not punchy, eye-catching or memorable. I like the grace and beauty of the cattails, the artistic sense of the boy in a bubble and the font. However, too much of that and it no longer stands out or is remembered as THE store to go to to buy my distinctive soaps and gifts. The name is memorable and I want the logo to be as well. So while I don't want block letters or a commercial look, I do want something that pops.
Our design will be used on
(Web) (Print Media)
Additional Info Added Sep 27, 2014
FYI, the tagline should be "Gifts with Distinction". My mistake.
For reference only, the current logo is available at
[Login to view URL] This is something I made and like, but am ready for something more professional.
