Name On Logo: Invest with Values

No Slogan

This organizations assists people with investing in companies and and projects that reflect their personal values.

This is their main description:
- A resource guide to help users align their money and values, through banking and investing.

This is the company's website: [Login to view URL]

This is additional information from the website:
You have the opportunity to generate your desired financial returns while also addressing the social and environmental issues that are most important to you. To support you in your efforts we have created a simple and robust resource to inform you about the ways you can align your money and values for positive change. It will accelerate your learning by providing you with a spectrum of investing options. You will be introduced to a growing community of people with shared interests and values, with whom you will be able to exchange ideas. The content will inspire you to explore your relationship to money and investing. In doing so, you will discover ways to strengthen your community, support our planet and increase your well-being.

Message to transmit is:
Win-win-win:
1 Make a market rate return on your investments
2 Create a positive social and environmental change
3 Feel good by investing with your personal values

Industry: Financial & Insurance

1. Connection and interdependency

2. Social benefit and profit

3. Emotion and login

There are two main groups:

1 -
- People involved in organizations that appear in the directory (http://impactinvestingdirectory.com/)
- Organizations that are representative of the business
- Investment advisors

2 -
-Younger millenials who have a strong understanding of sustainability with purpose and meaning

We prefer bright earth tones - blues, reds, yellows and greens.
No pastels
No black
No shadows
No bubbles
Visually stimulating and welcoming

The logo must be functional and easily readable

We find this one good, but do not have to follow its design: [Login to view URL]


Logo to be:
Simple and robust (not ornate, flimsy or cute)
Words can be in the design or outside, like RSF above.

Prefer horizontal logo

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts) 

PLEASE NOTE:

In point 3 above, it should state "Emotion and logic"

And, the current website is being redesigned, so do NOT use the current website as inspiration for design, colors or use the current logo for any purpose.