Name On Logo: LSI Landscape Services Inc.
Our Slogan
Ecological & Economical Landscaping
What we do
LSI is a full service landscape design, installation and maintenance company that services commercial and high-end residential homes in TN. They help create create outdoor living spaces and maintain landscapes.
The words Landscape Services Inc s/b listed separate from the LSI [unless some clever designer can show another way to look at it.]
Industry: Home & Garden
Things to communicate through the design
1. GREEN, Professional and design-oriented
2. Elegant high-end yet Affordable
3. Attract both a Residential & Commercial audience
The target audience
Two distinct Groups:
1] Mid to high -end homeowners [also high end realtors]
Home owners with properties in TN over $750K, ages range from mid-30's to Boomers and High -end seniors. Live in nice neighborhoods where they need to keep up with the Joneses [Or make the Joneses jeolous!] On the residential side the woman has a strong voice in buying process. Love the outdoor living, entertaining and gardening trend along with the need to be GREEN. Spending time w/family outdoors.
2]Commercial property and facility managers, Building owners
Commercial people who purchase landscape services.
All parties want to be green and have the best but want to believe they are getting value and a fair price.
We like these fonts, colors and style
Colors need to reflect nature and are environmmentally friendly colors and tones [think earth, wind, stone, sun, water et al.] The trick here is to have a strong sense of design without looking "too glitzy.' If there is such a thing as high-end-natural and GREEN design, that's what we are going for. We don't want too many colors as we will need to have the logos on trucks , uniforms and all marketing materials so we don't want high printing costs.
Fonts s/b clean, simple, flowing, natural and elegant.
Logo will also be on trucks.
current logo is a tree with rough lines in it. Curent logo does not fit the organizations level of professional or high-end clientele.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added May 5, 2010
Please do not forget to add the tagline
Ecological & Economical Landscaping
