Name On Logo: To the Point
Our Slogan
Editing and Brainstorming in English
What we do
Business is situated in Berlin German and supports individuals to create a resumé with a unique voice and cover letter in English when applying for jobs abroad, grants, scholarships, study programs in English speaking countries and more. Clients are not mother tongue English. A second tier service is to help high school students write essays for their applications to colleges and universities in USA.
Industry: Miscellaneous
Things to communicate through the design
1. creativity
2. terseness/precision in formulation of wording
3. uniqueness of result
The target audience
Target audience is students at college or university level in Germany and younger adults who have begun their careers and want to have the opportunity to work abroad.
Age: 17-30
Sex: 50/50 Male/Female
Location: Berlin Germany and other major German cities to begin. Later roll out to all non-English speaking countries in Europe.
Education: in high school headed to college or university, university or college students.
General: worldly outlook, desire for adventure and travel, open minded, curious...most likely cultured coming from families with higher incomes. Families will generally speaking foot the bill.
We like these fonts, colors and style
i like clear fonts like arial or helvetica. i tend personally to black, grey and white...wear almost no color. lived in NYC for 10 years and was involved with fashion. clear lines. love the Bauhaus. However, i could imagine a very traditional script, like handwriting, for the logo with a simple drawing of a pen with an inkwell...stupid?...Also..2 to Point ??? I think it is more elegant with 2 as two, written out. If images are used at all, they should be related to editing...not to brainstorming as this will most like result in more silly icons. I want slick, simple, with style. Perhaps only text. Up to you.
Below is an example of what someone did for me a while back. Not bad, but not enough "je ne sais pas quoin"
Logos that I like:
Target
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HSBC
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Love Apple Logo.
[Login to view URL] Cartier logo has elegance, communicated trust..almost important.
Our design will be used on
(Web) (Print Media)
