Name On Logo: The Taste Project
Our Slogan
No Slogan
What we do
We are online retailers of fresh produce.
The Taste Project is an interactive marketing and delivery system that helps growers and consumers work together to redefine what is means to grow and eat fresh produce.
We work continually with our customers to define and refine what features make for great eating experiences, and grow and deliver great
tasting products: "At last there’s a tomato that
actually tastes like a tomato!”
• Best in class growers, product and delivery – and we will show you!
• Provide customers with the basis for an informed choice
• Supermarket convenience with farm gate quality
• Journey with us and discover how good produce can become!
• Growers and customers working together to redefine the possibilities of fresh produce.
Industry: Retail
Things to communicate through the design
1. Awesome taste - high quality and freshness.
2. Community-focused PROJECT that links growers and consumers
3. Supported by science and technology
The target audience
Time poor, good income, health and fitness conscious. Internet shoppers.
Find supermarket shopping a chore, and often disappointed with supermarket offers.
Have a real interest in food, read recipe books and the like. Are influenced by nutritional and health benefits. Likely to be keen recyclers and in social networks such as gyms, book, music, gardening and volunteer clubs, will try new recipes, new foods and take pride in food they prepare and present.
We like these fonts, colors and style
Our current logo that we wish to replace can be viewed at
[Login to view URL]
We would prefer to keep the green (#669933) as part of the new logo.
We are open to any font/design ideas but prefer less formal fonts.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
