Name On Logo: Marielle
Our Slogan
No Slogan
What we do
We deal in the women's fashion industry in Japan.
Our main product line is watches, but we will expand into other items as well, such as accessories, bags, and apparel.
Basically we are a small boutique brand that focuses on design, quality, and value for money.
Industry: Retail
Things to communicate through the design
1. Elegant/Classy
2. Fashionable/Stylish
3. Simple Natural Beauty vs Fake and Loud
The target audience
We are based in Tokyo, Japan and will focus on women in their 30's and 40's. They are both working professionals and housewives.
They have a simple, elegant, and classy style. They prefer brands like Celine, Loewe, Furla, Chloe, Max Mara, Armani instead of Versace and Cavalli. They prefer discreet brands that offer quality vs showing off.
If choosing famous people that portray the brand, it would be Natalie Portman, Julia Roberts, and for Japanese, Nakatani Miki and Nakama Yukie.
To get an even better idea of Fashion in Japan, take a look at the following Japanese Fashion Blog (www.therocknologist.com). You can scroll through the pictures to give you an overall image and idea.
We like these fonts, colors and style
We like simple designs and brands such as Celine, Loewe, Furla, Chloe, Armani. We want to utilise the "M" in the logo and of course the complete name, "Marielle". We are open to suggestions though. Color scheme at the moment is simple black lettering, but with option to change in the future.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television)
