Name On Logo: Grey Day London
Our Slogan
Fun Fashion for Rainy Days
What we do
I will be designing upscale and customisable rain hats for women. Eventually, I hope to have a collection (including more than just hats) and to introduce a men's line and children's line of rain wear. I would like for the logo to cross the 3 potential target audiences.
Industry: Internet
Things to communicate through the design
1. fun and fashionable
2. grey days & rain aren't a bad thing
3. customisable
The target audience
Target Audience - professional women, upscale educated women out and about, fashion conscious women at weekend sporting events. Lifestyle - concept that London is the fashion capital of the world - it also happens to rain a lot....no reason to not be fashionable due to the weather. The women buying the hat is already style conscious and has an opinion on her preferences, this is why the hats are customisable.
We like these fonts, colors and style
I have a vision of Grey Day in one font (something similar to MVB Calliope, Ropsen Script, Sugarplum, Comic Sans Serif - perhaps italicised ) and LONDON underneath in another font (possibly capitalised, not italicised, and font similar to Jasmina FY). In my mind I see grey letters and a yellow background for a contrast in mood - grey skies can be elevated by the yellow sun. I would like some sort of graphic to represent rain but happiness despite the circumstances - playful, stylish and fun.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
