Name On Logo: The Bolde
Our Slogan
No Slogan
What we do
This will be a content website for women similar to Jezebel.com, TheFrisky.com, xoJane.com, YourTango.com. We will provide content about fashion, dating, celebrity, etc. The site targets young women in their 20s and 30s.
Industry: Media
Things to communicate through the design
1. Target audience is women
2. Content is opinionated and passionate
3. Content is fun and entertaining
The target audience
Young women in their 20s and 30s who want to live more empowered, successful lives while also having fun and enjoying every moment.
We like these fonts, colors and style
Brand: The logo should be memorable and effectively reflect the brand -- the brand is modern, feminine, fun/entertaining, provocative, irreverent, and opinionated. Celebrities with personalities similar to our brand are Chelsea Lately, Mindy Kaling, Taylor Swift, Tina Fey...
Style: We generally like a modern, crisp, clean and minimalist look but are flexible.
The logo should *subtly* communicate that the site targets women but the feminine aspect to the brand shouldn't overpower it.
Colors: No pink please -- that is too feminine. Basic colors -- like greys, blacks and blues -- are fine but I am open to something more colorful too.
Fonts: I am open to both serif and sans serif fonts. Prefer fonts that are not too heavy looking.
Some examples of logos we like are below.
Our design will be used on
(Web)
