Name On Logo: Power One
Our Slogan
Cycling Studio
What we do
We provide a fun, high energy environment in which athletes may bring their own bicycle or use one of our spin bikes to participate in an indoor cycling class (daily) taught by one of our highly motivated, experienced instructors.
We also offer yoga classes and performance testing to help enhance the athletic experience but these are thought of as ancillary services. Cycling is our main draw.
Industry: Sports & Recreation
Things to communicate through the design
1. Power
2. Fun & Energy
3. Professionalism
The target audience
Adults (Male & Female), Children (Boys & Girls), typically high income but we welcome all income levels, same with education, occupation in this area is typically oil and gas (energy) and technology, healthy, fast-paced lifestyles centered around endurance sports on the training side.
We like these fonts, colors and style
This logo is going to help us jumpstart a brick-and-mortar location. We need it to be attention grabbing, welcoming yet professional and clean, and make what we do obvious.
We don't just want a logo, we want a brand. Something we can franchise some day. Something that looks inviting on the front of a building. Something we can put on shirts and people will line up to buy the apparel.
I am completely open with respect to color, fonts, and style. However, it should not be something that could fall under a design "fad," I do not want to redesign this in 3-5 years. I also do not want sloppy quick design just thrown up. Please take some time, we are looking for clean design that is intelligent and engaging. Something the viewer will remember and like and be proud to be part of on a daily basis.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jun 3, 2014
This contest has been extended. We have not found exactly what we are looking for. Since we are spending a lot of money on implementing this brand, inside and out, we are being very picky.
KEY FACTORS
Simplicity - Nothing too crazy.
Readability - The words have to be easily and quickly legible, especially when driving by on the street or seeing it on a shirt in passing. We would prefer that the letters are not made into something as that tends to divide the logo and obstruct the readability.
Color - There's a lot of red and black. Maybe offer some different color options.
Non Intimidating & Unisex - We want something that is appealing to first-timers and experienced cyclists and to both males and females.
Specific - The logo should be easy to read with the name dominant and graphics meant to enhance and let the viewer know what we do. PLEASE STAY AWAY FROM MECHANICAL BIKE PARTS. They look cold, uninviting and overly masculine in an environment that will probably end up at least 40-50% female. It should be obvious it's a cycling studio but not look like a bike shop logo.
High Level Design - Whether it's only type or type and graphics, the attention to detail in the design (illustration and typography) is key to a high ranking.
