Name On Logo: Mermaid Bay Creamery
Our Slogan
No Slogan
What we do
Artisan ice cream/bakery located in Gulfport, FL, a small funky seaside village in the Tampa Bay area. The location is a charming vintage 1939 cottage. We make people smile with our hand made ice cream and baked goods produced in small batches with local and organic ingredients.
Industry: Restaurant
Things to communicate through the design
1. Fun
2. Quality
3. Sustainability
The target audience
Kids of all ages, families, attracting locals as well as tourists. The town is an artist enclave with a reputation for diversity, eccentricity, and an old Florida style with no chains or franchises. We want to appeal to foodies with fun contemporary nostalgia.
We like these fonts, colors and style
Vintage seaside feel, almost Coney Island-like. Fun, whimsical, beachy pallet, leaning towards blues, greens, coral, sea glass colors, not too pastel, more vibrant. We want to play off the old Florida cottage, seaside village feel, a little nostalgic but not cliche mermaids.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added May 29, 2014
Please note, we're looking for funky vintage feel here and definitely want a mermaid in the logo. Thanks.
Additionally, if we can get two colors and white, it'll copy and print better. This isn't necessarily a deal-killer but please try to avoid blends and features which will reproduce poorly. Thanks!
