Name On Logo: Slinger
Our Slogan
Kettlebell Barbell Strength
What we do
Slinger is a Kettlebell focused strength training business that implements, among other things, major barbell strength building techniques.
Industry: Sports & Recreation
Things to communicate through the design
1. Kettlebell focus, Barbell (background, non-focus)
2. one or two colors, easily printable large or small scale or made into patches
3. hint at wild west (no weaponry/ammunition/violence) maybe leather belt/strap/tack
The target audience
Our customers have a no-nonsense mentality about strength. Hard, heavy, powerful movements. The majority of customers are male aged 18-35, but we are about 60/40 men/women. Slinger originated in the mid-west but will move to a more western city. Possibly las Vegas. We have many Cross-Fit converts and military. Income level is $45,000+/year. The overall opinions are,(fitness) machines are unneeded, getting dirty is not a problem, Slinger is an escape from pandering fitness clubs. Many of our members love outdoors, strong imagery like metal, chains, bolts, leather goods, equipment showing signs of use. Firemen, police, college students, bored upper and middle-class parents, tweens, athletes.
We like these fonts, colors and style
ALL FONTS ALL CAPS
Burnt wood fonts
rubber stamp fonts: (font only)
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stamped metal for "Slinger" on the Kettlebell:
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Colors; Simple: Two or three colors but feel free to experiments. I want to see some things I've never thought of.
Black/white/red
Black/White/Yellow
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added May 21, 2014
Creativity and experimentation is highly encouraged!
