Name On Logo: SLWP

Sustainable Land and Water Program

The Sustainable Land and Water Program explores innovative ways of safeguarding natural resources in threatened tropical sourcing areas by formulating and driving the business cases for joint public-private landscape investment plans;

The public private landscape investment plans will leverage AND balance the interests of all companies, governments, civil society organizations and other stakeholders involved to mitigate risks of exhaustion of natural resources;

The Sustainable Land and Water Program involves all relevant knowledge institutes, civil society organizations and other knowledge brokers to maximize learning by sharing best practices, studies and other information and actively reaching out for advice;

Industry: Non-Profit

1. Sustainability

2. Growth

3. Business-savvy

Corporate sustainability officers, executives in agribusiness, typically high-income, high-education, working in food, agriculture, conservation, trade, or finance. Care about the planet, and the bottom line. Buy organic, fair trade, and Rainforest-friendly.

We're looking for something using green and blue (obviously, Land and Water). The Logo should compliment the IDH-The Sustainable Trade Initiative Logo (http://www.idhsustainabletrade.com/sustainable-land-and-water-program) and the Landscapes for People, Food and Nature Initiative Logo (http://landscapes.ecoagriculture.org/) since the program is a joint initiative between the two institutions. The logo should reflect the partnership model that animates the work (it should be an "integrated" concept, rather than a set of standalone icons).

For instance, we really like the Rio+20 logo (http://upload.wikimedia.org/wikipedia/en/e/e5/Logo_of_the_United_Nations_Conference_on_Sustainable_Development.jpg) for how it blends its two areas of concern so gracefully. The colors are strong as well.

(Web)  (Print Media)