Name On Logo: Slotstop
Our Slogan
No Slogan
What we do
The slotstop site is the site for the game of slots – information, game reviews, free games, mega bonuses and more – all related to online slot machines.
Industry: Entertainment
Things to communicate through the design
1. Fun/excitement
2. Luck
3. Slot Game/s
The target audience
Demographics: English speaking (mainly USA, UK), 65% women, ages: 35+, average to high income, mostly from the USA, someone that generally has a lot of free time/spare time.
Mostly US women (65%), with spare time, they wish to have some excitement, to run away from reality to a magical place where anything can happen, where with a small wager they can become millionaires. Every spin of the slot wheel thrills them and gets them excited. These players visited a real casino in the past and probably played many different slot machines. They have some spare money and they look at this game as a harmless hobby.
We like these fonts, colors and style
Colors: Soft Purple/Lilac, Gold, light blue and a bit of pink are my favorite colors for the site. The right hand side image has all these colors.
Font: experiment with round fonts, like the one on this image. Make sure it is clear/not too sophisticated.
Overall Design: there should be a small image to illustrate the site's main message – slot machine. It can be an image that looks like a slot machine (not too recommended), or it can be a part of the language of slot machines – Cherry/cherries, lucky number "7", Diamonds in different colors.
If you feel that a 'slotstop' character doesn't work well for you, try to add one of these features to the logo in a nice way that will illustrate how much fun and excitement is waiting for you on slotstop.
3 samples:
1)
[Login to view URL]
2)
[Login to view URL]
3)
[Login to view URL]
The Luxor image below shows nice touches that can be made to the logo – using ancient Egyptian symbols (in gold), small necklace bugs with diamonds etc
Our design will be used on
(Web)
Additional Info Added May 12, 2010
Overall Design:
There should be a leading SLOTSTOP character (please see:
[Login to view URL] for reference to a nice character + logo structure). The character should bring to life some slots related aspects – it can either be a slot machine (cute one, likable), or a feature that popular slot machines normally have (from cherries to diamonds fruit or 777). The character needs to approach women, so make it adorable. The character will be featured throughout the site, so we will need to receive a clear character with a nice/likable persona.
Dimensions: W400*H95 – the character should be on the left hand side and the SLOTSTOP text should be on the right (not below).
