Name On Logo: Good Samaritan Apparel
Our Slogan
Helping our neighbour in need, one garment at a time.
What we do
We are a Humanitarian Fashion company that makes socially conscious, trendy & fashion forward apparel. Every t-shirt we sell, feeds an orphan for an entire month. Every garment we make has the signature of the person who made it, so our customers can know each employees story. We employ impoverished people in Honduras, Mexico & Peru with fair trade wages. Every item we sell, we give a percentage away to feed/educate/clothe orphans in 3rd world countries. Our employees are provided not just with fair trade wages but also character/leadership training, life training + entrepreneurial training. We train our employees in all areas of life and help them better themselves and those around them. Our goal is to hep eliminate poverty and bring hope & change to people's lives.
Industry: Non-Profit
Things to communicate through the design
1. Artistic
2. Fun
3. Innovative
The target audience
Our target audience are fashion forward hipsters. People who want to wear the latest in trends and fashionable clothes but who also care about giving back to the community and helping people in need. Most likely, they will be mainly between the ages of 18-27, College students/young professionals, living in Metropolitan regions. Their style is: Artistic, creative, adventurous, bold & unique.
We like these fonts, colors and style
"We don't have anything specific in mind, possibly something retro with a modern/creative twist? We are totally open to innovative designs and creative ideas. Possibly, even a logo with just really cool typography. I attached some images of some retro designs that kind of have a modern/creative feel to them that we really like. We would like a variety of designs. We are looking for: Creative and bold designs that portray excitement, uniqueness, and creativity. Something that can easily be identified by anyone and will stick in people's minds long after they've seen it."
KROCHET KIDS:
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JEDIDIAH CLOTHING:
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WALK IN LOVE:
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WALK IN LOVE TEES:
[Login to view URL] (fonts, styles) -- Overall, I think Walk In Loves tees are a little cheesy but I like the fonts and design layouts they use for their shirts and for their marketing flyers :-)
TOMS:
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HILLSONG UNITED:
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HILLSONG:
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HILLSONG COLLECTED BLOGS:
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I really like that all of these sites have a very Humanitarian cause but they're not "cheesy" in the way they present it. Even Hillsong, being that they are a church, present their website in such a modern/creative/artistic way that it separates them immensely from regular boring church websites. I like that they just think differently and are very artistic.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)