Name On Logo: Negative Split Prouctions
Our Slogan
Run Fast, Not Long
What we do
Negative Split Productions is a Houston-based company that produces 5k and 10k running races. The business also assists in event coordination for other events throughout the Houston area providing race operations consulting.
The reason for the slogan, "Run Fast, Not Long", was chosen because not everyone is built for long distance running (half and full marathons) yet the running community continues to push distance as an indicator of how good a runner is. We want to show people that you can obtain your fitness goals without the time commitment required to train for distance races.
The company's name, Negative Split, is a term used in racing when an athlete runs faster in the second half of an event than they did in the first half.
Industry: Events
Things to communicate through the design
1. Fitness
2. Speed
3. Family
The target audience
Age: 5-99 (all events include 5k, 10k, and kids 1k races)
Sex: Male and Female
Location: Houston metro area (for now with hopes of expansion in the next 3-5 years to other cities)
Income: $70,000+ annual household income
Lifestyle: experience and beginning runners
We like these fonts, colors and style
At this point, no option is off limits. I'd prefer that the logo not include a shoe or runner, but if done correctly I'd be open to it. The logo should convey the "Run Fast, Not Long" slogan but shouldn't be included in the design.
I am looking for something clean and modern. The colors are open at this point.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added May 1, 2014
I would also like there to be some sort of symbol incorporated that can be used for branding.
