Name On Logo: Ren Editing (address: RenEditing.com)
Our Slogan
A writer's helping hand
What we do
Ren Editing takes its name (Ren) from the Chinese meaning compassionate and kindness. Ren Editing offers a more caring and holistic approach to editing, proofreading, and writing services. I am an English teacher and I want my professorial expertise to come through. It's all about words making meanings.
Industry: Consulting
Things to communicate through the design
1. Wisdom/Expertise
2. Compassion/Kindness
3. Reliability
The target audience
My ideal customer is an Asian national or Asian American college student. Either English is a second language or they are native speakers. They are 16-30, in high school, college, or postgraduate schools. They are in business as well. They are either mostly single (younger college aged) to newly married with possibly a young family. Education and family togetherness are two common values. They are male and female, hard working, studious, and responsible. They are 1st or 2nd generation or a foreign student with aspirations of returning to their country of origin. They mainly get their income from parents and/or grants/scholarships/internships. They work on-campus or in research, medical companies. The industries they are endeavoring toward are medical/scientific/educational/engineering. They value individual resiliency and family bonds. Hobbies include: playing a musical instrument, gaming, Asian Pop music, American movies, some Western Music (mostly candy-pop), exercise and group sports activities, reading, and art. They see the country as being on the right track and believe hard work pays off well. They come from families with two parents and strong bonds. Asian parents typically assign roles for their children with education at the apex of their values. A large number of Asian college students graduate, with 24% of Ivy League schools being comprised of their racial class. They make up 18 million people in America and are the fastest growing demographic in the country. All others peoples are welcomed too. The foreign student is my main target though.
We like these fonts, colors and style
Symmetry seems to have a hold on me. I like balance and sharp lines. Crisp and vibrant tones. Other than that, I enjoy realism in art, some surrealism. I trust artists, so have at it. Create and let's see what comes of it.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
