Name On Logo: Apstore
Our Slogan
Apartment Storage & Space Specialists
What we do
Apstore specializes in providing cost effective storage products for Apartment living. These range from items such as-
Bathroom- Ironing racks behind doors, Wall mounted clothes drying racks, Storage containers behind doors and walls, Hooks
Kitchen- Containers for storing condiments, Chopping boards, storage for pots and pans, racks
Balcony- Wall fold down tables, balcony mounted pot plants, easy to store chairs and tables
Bedroom- Shoe racks behind doors, storage containers under bed, clothes drying rack, door mounted racks, wall mounted hooks and boxes to store items
Living Room- Bike storing racks, storage containers
Our role is to approach Owners who have just moved into apartment and provide these services to them.
Industry: Home & Garden
Things to communicate through the design
1. professionalism
2. Storage Specialists- for products around the house such in the bedroom, bathroom, kitchen, living room and balcony
3. Space saving- Needs to portray a clutter free, clean life, where things can be accessed around the apartment with ease
The target audience
Targeting new apartment owners who have just bought their first apartment. These people may be young couples starting a family, university students moving into new accommodation, or older couples either retiring or down sizing into a new fresh apartment. These people will have an active lifestyle who don't like clutter and mess in their apartments. There desire is for an apartment with storage that is unlimitated and not visible to their guests who come around for entertainment.
We like these fonts, colors and style
I would like a really clean, Modern logo which provides the target audience with a sense of space and calmness and professionalism. I would like it to have neutral colours and not too bold, however a bit of colour to catch the eye. I would like the font or a digital image to reflect apartment life and living within a high rise building in the inner city. However it should not feel like a "busy inner city life" more of a feeling of escaping and living high above the busy life of the streets below with plenty of space.
Our design will be used on
(Web) (Print Media)
Additional Info Added Apr 17, 2014
Slogan to read "Apartment Storage Specialists"
I like various concepts of the following logos and the way they are simple yet convey to the observer what that company does-
I like the reflective text, colour and house symbol of the follow
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Similarly the below, the simple logo above the text is appealing to the eye
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As well with this logo, it is visually appealing, stands out and is easy to understand that it is to do with apartments
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I would like to see Eureka Tower, a tower in Melbourne, or Phoenix Apartment in Melbourne worked into the design. However, I would like it to have drawers coming out of the building so it looks similar to a chest of drawers which allows for storage.
Here are the Two buildings-
Eureka Tower
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Phoenix Tower
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With modern drawers coming out the side
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