Name On Logo: Transports Varela & Fils
Our Slogan
No Slogan
What we do
We are a small family company based in Geneva, Switzerland, which is involved in the profesional transportation of people. We mainly have two kinds of transport.
The first one is the transport of children having some psychological and physical troubles from their house to the school (specialized school buses).
The second one is the transport of businessman, tourists and everyone who need a VIP transport (kind of limo business).
Industry: Travel & Hospitality
Things to communicate through the design
1. Security
2. Trust
3. Fluidity
The target audience
We can sumarize saying that we have three targets :
1) All the social institutions of the Government, social associations and every company or people involved in the social program of our city (this is for the "specialized school buses")
2) Mainly the businessman traveling in Europe and needing to be transported in luxury car. Rich people traveling in Europe and needing a VIP transport.
3) Normal people needing to be transported to the airport, to another point in the city or to another city/ski station and who don't want to take a taxi.
We like these fonts, colors and style
We would like to have a logo representing the serious of our services, the trust that you can have in us to be transported.
I thought that maybe as we are in an kind of "new ecological world" it could be interesting to have a point of green in the logo, just to represent our concern about it.
Otherwise, I thought that the grey colour could also represent the road (bitumen).
In conclusion, I would like to have a logo easy to read, to understand and modern.
Thank you for your future job.
Our design will be used on
(Web) (Print Media)
Additional Info Added May 3, 2010
We really like as well a work only done on the name (font, etc).
PLEASE, HAVE A LOOK TO SEE WHAT KIND OF "FONT" WE LIKE :
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Thank you.
