Name On Logo: Partner Credit Union

Partnering to give you more

Partner Credit Union is a unique business model. Under this model, individual credit unions conduct business under one main business entity but keep their individual logos, brands and niches. For example purposes only, Community Credit Union and Rocky Mountain Credit Union legally operate under Partner Credit Union. Each will keep their own brand on most marketing collateral, but we need a logo for Partner Credit Union as consumers will identify they can conduct transactions at any Partner Credit Union branch even if it is not their main credit union (for example, Rocky Mountain CU – A Partner Credit Union). As this collaborative effort grows, we would like the Partner logo to become the prominent logo that is identified throughout the market area.

Industry: Financial & Insurance

1. A safe and secure yet progressive network of credit unions

2. A brand that is collaborative, uniting credit unions

3. Friendly – not a big bank atmosphere

Individuals between the ages of 18 and 50

We prefer designs that are not typical financial institution designs. We do not want to use the light green and blue that seems to be overused at this point. We are not looking for a design that is circular overall as that also seems overused. A simple design that can be used on receipts, letter head, and signage is preferred. A clean and refined look is best. Since we are a network of credit unions, no specific colors are preferred.

(Web)  (Print Media)  (Billboards & Signs)  (Television)  (Mugs & Tshirts) 

Try and change up the design with reds and oranges. Pleas put the symbol on the side of partner credit union NOT on top or underneath. The more creative the BETTER :)

Thanks,