Name On Logo: Rape & Brooks Orthodontics
Our Slogan
StraightBraces
What we do
Straightens teeth
Braces
Brackets
Industry: Medical & Dental
Things to communicate through the design
1. Good looking, Beauty
2. creative fun
3. Modern
The target audience
80 % patients are 7-14
20 % 25 - 40
But young moms make decisions about treatment
patients have middle, upper middle income,
fun, have kids, t-shirts have to be cool enough to wear to school.
Use logo on Summer reading programs Library Ads.
Movie theater ads
kid friendly professional
We like these fonts, colors and style
open to any style, color and font.
because braces are gray we assume steel gray, white, black
can incorporate darker green or most modern color green as accent
can incorporate straight braces
morphing anything crooked into straight
old logo is frog, but we want to go more up dated, modern cool, classy, high end. accent frog, if you like the idea and can make it really fit the logo or concept. However, you can get rid of all together. Open to anything really creative, not like other offices.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Apr 7, 2014
When the doctors and I were filling out the Contest Brief We said of the top 3 things you want to communicate thru your logo:
# 1. StraightBraces.com
# 2. Rape and Brooks Orthodontics
# 3. Going from crocked
to straight concept abstract frog
incorporate darker green
then we have the other colors that we stated on original form, sorry
When I talked to Joe, he said this area was for classic, modern, creative, cute, beautiful. etc
