Name On Logo: New Science Nutrition
Our Slogan
No Slogan
What we do
New Science Nutrition is a parent company of a number of New Science nutritional products that will be launched September 2010.
New Science Nutrition is based upon emerging technologies that enhance the nutritional value and absortion of equine and camel vitamin and mineral supplement products.
Our most important selling point is the advanced technologies we utilize.
We also have a heavy emphasis on research and education.
Industry: Miscellaneous
Things to communicate through the design
1. Our products are on the CUTTING EDGE OF NEW animal nutritional TECHNOLOGY
2. This is NOT OLD SCIENCE - we are bringing something totally new
3. HIGH QUALITY BUT AFFORDABLE
The target audience
The New Science Nutrition logo should represent the overall philosophy of the products lines. We believe in manufacturing very high quality products that are based on NEW technologies in our industry (chelation). We need to promote to the customer that our competitor's products are outdated and we are bringing a revolutionary new product(s) to the market.
Our main market for the New Science Nutrition line of products will be the GCC countries (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Oman). The New Science brand needs to appeal worldwide as well so it does not becoem to culturally specific.
Potential customers include distributors, retailers and the public, all of which are very traditional and from many countries. Our customers rely heavily on images, style and credibility above the written word.
Our customer is very style conscious, yet still very traditional and is very cost conscieous. We also need to impress royal families who are heavily into the camel business in the GCC region.
We like these fonts, colors and style
We want to promote our scientific edge but still be relatable to very traditional arab camel trainers and owners who still live in rural areas. Also our customers are from royal families so an upscale image is important. The logo should be easily sizable as it will be printed in small areas on product packaging and labeling as well in larger formats, even television (tv commercials). We are open to any color pallette but the logo should be able to produce well in all mediums in both black and white and color.
No cartoon-ish images or styles.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
