Name On Logo: La Pochette Surprise
Our Slogan
No Slogan
What we do
'La Pochette Surprise' means 'The lucky bag' in French. We sell lucky bags/grab bags for children and adults according to age for the kids or to interest or type of person for the adults (green-goers/fabric-crafty people/awesome men/bags to feel better/beauty queens/etc). The manufactured items composing the bags are chosen for their quality and originality and /or DIY items. A handmade craft item by 'La Pochette Surprise' is added to the contents (notebook, stuffed softy,pouch, wooden colored blocks for children, classy keyring etc). The packaging is a white heavy quality paper bag (small/medium or large) with graphic design label on it (mosaic type). The designs and colors of the labels are different according to the bag recipient. Even though the bags are not that expensive, they are not and don't look 'cheap' but rather top of the range.
Industry: Miscellaneous
Things to communicate through the design
1. vintage-style
2. long pointy cone - which is a reference in French culture to an old-days lucky bag.
3. Classy/cool/quality
The target audience
People from 20 to 90. French. Men and women but mainly women probably.
Middle/upper class. Higher education.
With a taste for design (scandinavian, 50s/60s ...)/decor/craft/DIY/nature/slow-living, cooking, home, nostalgic of a typical French product we could buy in the 70s,80s : a long pointy grab bag so exciting to get and to open... this was THE moment ...and then disapointing by the poor contents (some candy, a small cheap plastic toy and a lot of newspapers as a filling).
Internet buyers/
People lacking imagination or time for a gift.
People who appreciate surprises they get in their mailbox and get excited about stuff chosen by someone else but corresponding to their taste (they can subscribe to get one each month) and happy about the nice packaging they first see.
We like these fonts, colors and style
Retro style fonts. 50s and 60s lettering/fonts and colors. But not only !
Classy but "friendly", nice, elegant... but not only
The old days reference product every French person remembers and liked is a quite long cone.
I'm open to any other design.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Apr 8, 2014
Why not add a star for the sparkling of a surprise ?
Keep it elegant
Please no red. I like purples, golden yellow, teal, melon, peach, coral, yellow greens and many others !
See these logos I like :
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