Name On Logo: Eldum rétt
Our Slogan
No Slogan
What we do
Our company works in a similar way as Blue Apron. We deliver fresh ingredients to our customers with a chef designed recipes. Our customers get everything they need to cook a delicious meal for their family. Each grocery bag includes 3 different meals for 2 or 4 persons. The only real difference between what we do and Blue Apron is that people can drop by an pick up their meal. The logo needs to be able to look great on a storefront.
Industry: Service Industries
Things to communicate through the design
1. Fresh
2. Professionalism
3. Welcoming
The target audience
Middle and high income families of ages 25+. Interested in eating healthy but lack the time needed to shop for groceries. Our customers need to be little adventurous because there is a different menu each week, so our customers can't be afraid of change or to challenge their taste buds with different flavours. Our customers need to be open minded and trust that we deliver the freshest ingredients and tasteful and healthy meals each week.
We like these fonts, colors and style
We really like the Starbucks logo design. They have independent text that reads STAREBUCKS COFFEE on their buildings as well as having a round logo that is used on the windows and mugs and so forth. We would like that kind of logo design. The text might have some custom font styling. And the round logo has to contain some image in the middle and spell "Eldum rétt" on the outer edges. The logo cannot be too colorfull or too complicated so its easier to remember.
Our business is up and running and our website is
[Login to view URL] We are not too happy about our current logo and before we lunch our advertisment campaign we would like to upgrade our logo.
We would also like to offer the winner of this contest the opportunity to design the look of our storefront.
We have uploaded some pictures of logos we like.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Aug 17, 2014
The emphasis of the logo has changed a little bit. The logo needs to demonstrate healthiness. Green colors for example would be great. We would like to see fresh ideas - cross out what we said earlier about the logo looking like the starbucks logo. It would be best if the logo had no text. Only an icon. Perhaps a tree or something from the nature.
