Name On Logo: Dyer Vision Center
Our Slogan
No Slogan
What we do
This optometry practice has been in business since 1978 and is a trusted source for eye care within the community. I purchased the practice several years ago and am trying to re-brand the practice to become something fresh and unique for the community. We strive to provide a unique eye care experience to our patients of any age. We focus on building trusted relationships with our patients, and hope to be their family's source for eye care for generations. We try to exceed expectations, provide top notch customer service and use only the best products. We provide comprehensive eye exams, treat eye disease, fit all types of contact lenses and try to stay at the forefront of the industry.
Industry: Medical & Dental
Things to communicate through the design
1. Trust, confidence and experience. (Professional appearance - When patients think of eye care, ability to treat eye disease, they think of Dyer Vision Center)
2. Community, family, safe (Small town feel, yet a premier appearance)
3. Inviting, fun, cool, likeable. (A marketable, up-to-date logo that people will remember)
The target audience
25-45 year old women that make the healthcare decisions for their family. Middle income, works part-time to full-time, has money to spend, likes to keep up with trends in fashion. Active lifestyle where they need more than 1 pair of glasses. Values having healthy eyes. Likes trying out new products, values the small town feel and charm of our practice. Values service and quality over low prices. Values a practice that treats all aspects of the eye.
We like these fonts, colors and style
Looking for a cool, updated look yet still has the feel of a mountain lodge/craftsman look appropriate for our building. (See pic of exterior of building) Something unique, maybe with some sort of an eye in it. Experiment with colors (we tend to prefer blues or greens), and ideas, slogans can be included in design as well. Overall we want our logo to look professional and premier. We want our community to see it, and have them want to come to us because of reputation, look, feel. Here are a few logos we like, and why. These just catch our eye, but are just examples so feel free to branch out and come up with something fresh.
[Login to view URL] - I like the different colored text, use of different fonts, use of upper case and lower case words, the eye is also interesting;
[Login to view URL] - we like how the word 'eye' is all lower case and next to an upper case word
[Login to view URL] - we like how the Illinois Eye use different colors, and the picture of the iris is liked as well
[Login to view URL] - We like how the eye graphic is within the word
[Login to view URL] - We like how the art part of the logo is separated from the name
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
