Name On Logo: TargetZero
Our Slogan
“Whakamomori kore Aotearoa” (this means “Suicide Free New Zealand” in our native language – Maori) This should sit under TargetZero in smaller font
What we do
We are a not for profit charity organisation in New Zealand focusing on eliminating suicide by asking new Zealander’s to make Zero their target for suicides in their families, clubs, schools, workplace and community.
We give talks in schools and in communities, for adults, social services, parents and caregivers, to empower them to make the necessary changes in attitude towards achieving this goal.
Industry: Non-Profit
Things to communicate through the design
1. Professionalism
2. Vibrancy
3. Positivity
The target audience
We believe the youth are the ones who lead change in attitudes so it has to appeal to young people BUT it has to have general appeal as we plan to have wall-planners, bumper stickers, t-shirts, cards, a website and all manner of things carrying our logo.
It needs to be able to be both printed and potentially embroidered in some instances onto clothing and caps.
We like these fonts, colors and style
We are 100% open to new ideas. We have a few ideas though:
• Incorporating an image representing the map of New Zealand
• We like the idea of TargetZero as one word with the Z being a capital but not a firm requirement
• A target/telescopic sight image aimed over/part of the Zero or the map image
• It could be beneficial to Google Maori logos if you are interested in incorporating this kind of feel to our logo to make it reflective of our country.
• We are open to fonts and colours but do not want pink.
• Vibrancy! Suicide is a sombre topic and we are trying to open it up for discussion in a positive way. This needs to be reflected.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
