Name On Logo: Hearts Elite All Stars
Our Slogan
No Slogan
What we do
We are a competitive cheer program. We have kids from 5 to 18 who compete all around the USA and are considered athletes. This industry is highly competitive!
Industry: Sports & Recreation
Things to communicate through the design
1. Fierce
2. Elite
3. Unique
The target audience
Our target audience is athletes, mostly younger BUT we do not want a youth feel.
We like these fonts, colors and style
Our center colors are Pink (fushia not baby), Royal Blue, black, white, silver. It is important that Pink is the focus color and blue is used in our design. It is important that our logo is visible from far away and makes a high-impact statement. The image will be printed on bags, t-shirts, sweatshirts, banners, uniforms, car decals etc. Parents and athletes will wear our logo on a variety of printed items.
We will also highlight our logo on our newly remodeled website. Name brand recognition is important to us. We are looking for something that can be used both as a full name logo (Heart Athletics of Ohio) and as an icon or symbol w/out the full name on it (such as the initials HAO but making sure there is a heart design in that as well). Some ideas to look at are:
[Login to view URL] This page has lots of logos from other gyms that you can get a feel for the look of this industry.
I also attached some of my favorites.
We are looking for something with a heart that is not just a heart, but a symbol just for us. You can check out our current logo at
[Login to view URL] We use this logo for our dance studio side of the business, but need something more edgy and fierce for our competitive cheer team. MOST IMPORTANTLY IT MUST CONTAIN A HEART! And not just a plain heart, looking for something with some design to it. We like the current heart used in our studio logo on our website, but it is a little too detailed. Want something a little more simple.
Our design will be used on
(Web) (Print Media)
Additional Info Added Mar 22, 2014
. I attached files for our current logo. We want something that still uses this heart. The name to use is Hearts Elite All Stars. Mostly wanting HEARTS with elite somehow incorporated but smaller. Also would like to keep current H in the HM logo with the swoosh going through the H and connecting to the heart somehow... Although not necessary. THANKS!
