Name On Logo: Affinity Medical
Our Slogan
Honoring your unique needs
What we do
This Arizona based practice is the office of a Nurse Practitioner who blends traditional medicine with alternative, holistic medicine. Patients enjoy health care that also addresses their spiritual, emotional and physical concerns.
A Nurse Practitioner is a registered nurse with advanced training and can function independently from a doctor.
In this office, patients tell the Nurse Practitioner that they feel very comfortable because she listens carefully, she's intuitive and seasoned and provides solid and compassionate care.
Industry: Medical & Dental
Things to communicate through the design
1. Connection and trust
2. Holistic, a complete view and care of the body
3. Balance
The target audience
70% women, 30% men
Adults from 18-95, but core is 35-60
Average household income (middle class to professional)
95% Caucasian
Many patients seeking anti-aging and quality of like improvements through hormone therapy.
We like these fonts, colors and style
Genuine, warm and rich
Modern and contemporary
A balance of professional and warm
NOT feminine
NOT like a spa
Colors:
- Main colors are blue from this page:
[Login to view URL] (see The Perks box) and a bright green such as the top left corner of the homepage.
- Consider using an accent color, such as dark orange.
No pastel colors
Logo must look modern.
Attached are three images:
1 - Like logo of three "people" as it's gender neutral and seems to address the needs of all people
2 - Representation of holistic approach of care
3 - Interesting perspective of modern
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
