Name On Logo: Second Half Full

Squeeze more out of the second half of life

This site is for a solopreneur who coaches women between the ages of 40 to 60 years old to live a more successful, joyful and healthy second half of life.

The company name is a play on the saying "glass half full" - someone who is optimistic versus pessimistic. So, someone who lives their second half full is positive and optimistic and doesn't let their age get in the way of their achievements. The site will be modern, clean, white background, young at heart - don't forget 40 is the new 20:)

Positioning Statement:
Second Half Full's fun, young-at-heart and interactive coaching programs will inspire women 40+ to live a more meaningful second half.

Vision Statement: My vision for what Second Half Full will become.
Second Half Full will change how women feel about midlife.

Mission Statement: How Second Half Full will make the vision a reality.
Second Half Full's online programs, coaching and information will inspire women 40+ to squeeze more joy, health and success out of the second half of life.

Tagline
Squeeze more out of the second half of life - it's not too late!

Overall Brand Feel:
Happy, Modern, Welcoming, Professional.
The brand is not: homemade, too girly, old, corporate.

Brand Personality:
Smart, young at heart, successful and optimistic/hopeful.

Target/Ideal Client:
Female 40 - 60. Lapsed professional. Upper Middle Class. College or University educated. Stylish. Driven. Mother. Children are older perhaps an empty nester.
She is an avid reader of self help books, but is more practical than woo woo.
Believes in life-long learning.
Feels that she should have achieved more in life. Perhaps she "used to be" happier, healthier and more successful.
She's always believed that "some day" she would do something great.
She's rediscovering herself after many years of putting other's needs first.
After many Sunday's spent on the soccer pitch, sitting on the bleachers or watching dance recitals, her Sundays have opened up and she finally has time to think about what she wants. Now she just has to figure out what she wants.

Proposed site colours:
Teal - 54DAD3
Coral - FE2F37
Mustard Yellow -FEB50E
Lemon Yellow - FED636
Butter Yellow - FFF09B

Current Fonts Being Used:
Dancing Script [Login to view URL] (it is a google font)

Motif:
There is a lemon motif that is woven through the site currently under development. i.e. Woman drinking a glass of lemonade half full, a woman juggling lemons, a woman holding lemons etc.

Proposed Products:
Online one-on-one coaching, group coaching, mentoring.

Background:
The current designer has developed a "text/script only" logo with a lemon slice for the "o" in Second. I will attach a copy. I want something that is more graphic than what she has developed. Perhaps the more graphic/illustrated logo will be used in combination with what she has already done. See what Sally Hope has done on her site - [Login to view URL] - she has a "text logo" but uses it in combination with a stacked heart and w for "Wild Heart. I like this.

If it is helpful, images that I have been playing with in my mind are: a glass 1/2 full, the 1/2 symbol, lemons ( a play on a glass half full of lemonade -squeezing more out of life, life handing you lemons) and the symbol for women.

Industry: Consulting

1. I can help women achieve a better second half.

2. Second Half Full is a place of optimism and hope.

3. While I am professional, this is not a corporate site. It is a place where women will gather to squeeze more out of the second half of life.

Target/Ideal Client:
Female 40 - 60. Lapsed professional. Upper Middle Class. College or University educated. Stylish. Driven. Mother. Children are older perhaps an empty nester.
She is an avid reader of self help books, but is more practical than woo woo.
Believes in life-long learning.
Feels that she should have achieved more in life. Perhaps she "used to be" happier, healthier and more successful.
She's always believed that "some day" she would do something great.
She's rediscovering herself after many years of putting other's needs first.
After many Sunday's spent on the soccer pitch, sitting on the bleachers or watching dance recitals, her Sundays have opened up and she finally has time to think about what she wants. Now she just has to figure out what she wants.

I like logos that use simple images to create an emotion. I like the idea of text and images combined or letters used to "make" an image. I already have a text only version of the logo, so I am not looking for a text only logo. I like clean, modern design. Not handmade or artsy looking. I like unisex design with a slight nod to the feminine.
I like the way electra cycle turns the e and c into a bike - [Login to view URL]
Love how the percent sign plays double duty in this logo - [Login to view URL]
While somewhat complicated I like the double use of the liquor bottle in this logo - [Login to view URL]
I like the simplicity of this design - [Login to view URL]
Love the graphic combo of the plane and scissors - [Login to view URL]

(Web)  (Print Media)  (Mugs & Tshirts) 

Thanks to everyone who has entered my contest so far. I really appreciate it. I would say that overall I am looking for something simpler, more graphic. Can someone try and see if it's possible to create something using the text or short forms (i.e. 2nd, 1/2 symbol) inside of a glass). I have attached a sketch I did - it is very bad, but I hope it helps get something out of my head and into yours! Plus, I like what Sally Hope has done with a script name and the stacked graphic of the heart and the W. Something like that would be awesome. Here is Sally's link - [Login to view URL]