Name On Logo: Virtual Pharma
Our Slogan
No Slogan
What we do
This is a logo for a new service that is being run by my organisation, Therapeutic Innovation Australia. Therapeutic Innovation Australia is a funding agency operating in the health and medical research infrastructure sector in Australia. The target audience for our ‘Virtual Pharma’ service are medical researchers in academia, publicly funded research organisations, and small and medium enterprise. Virtual Pharma is a service that provides drug development advice to researchers, academic organisations and small and medium enterprise. The service is international but is nominally based in Australia.
Industry: Non-Profit
Things to communicate through the design
1. Innovation
2. Making things happen
3. Benevolence
The target audience
Adult (35-60 years); medical scientists and university academics, government and hospitals; higher degree educated (PhD); working in a university, publicly funded research organisation, or biotech company; around 75% male.
We like these fonts, colors and style
We'd prefer a pictorial mark or abstract mark - possibly adjacent to the words of the name Virtual Pharma, with a strong icon-based feel rather than being script-driven. Ideal designs would allow for a potential future name change of the 'Virtual Pharma' product.
Probably not test tubes or flasks, but an image that conveys knowledge and innovation - the brain and the power of people working together.
We'd prefer a more modern, innovative, simple and stylish feel. Colour preferences are blue, black, white, grey. Could also consider a splash of red. We'd prefer a font, style and feel that aligns with our current branding (see attached logo, and website:
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Our relevant industry sectors are biotechnology and pharmaceuticals.
Our design will be used on
(Web) (Print Media)
