Name On Logo: WAKING UP IN VEGAS
Our Slogan
2X HANGOVER PILLS
What we do
This is the logo/label for our extra strength hangover pill package.
Industry: Retail
Things to communicate through the design
1. Shocking and cutting-edge product
2. Our pills are extra strength
3. Being BAD is good.
The target audience
Nightclub young adults to middle-age drinking adults. I feel the design can be edgy and still appeal to both groups. Not unlike how Harley Davidson appeals to the "bad boy" in their customers. And, both Lucky Jeans and True Religion Jeans have a very gothic/tattoo art look, yet appeal to a broad group of people. Same with Jack Daniels whiskey. These brands communicate being bad - reaching a lot of people that you wouldn't guess embrace that type of look.
We like these fonts, colors and style
Gothic, Tattoo Art Style, Font Color: white (all packaging will be black),
I mentioned as inspiration: Harley Davidson, True Religion Jeans, Lucky Jeans, Jack Daniels
I have attached some artwork examples of a design direction I began. I would like to see more designs along these lines. Not exactly, of course - but variations and based on this design look/feel.
Our design will be used on
(Web) (Print Media)
