Name On Logo: Authenticitys
Our Slogan
No Slogan
What we do
Authenticitys is an online platform and app that connects conscious consumers and tourists to the businesses in different cities that are doing-good (and have a multiplier effect). We locate businesses that have local, organic food, slow fashion movement, good wholesome bread. The company is global and will grow by connecting people to people. We believe there is a group of conscious travellers that want to connect with these type of businesses, but also local people need to find these local places easier as well (now its word of mouth)
Industry: Travel & Hospitality
Things to communicate through the design
1. Connection
2. Local
3. Hip
The target audience
We have identified our initial market has much to do with the hipster movement in Europe. People aged 25-45, educated, recycle at home, looking for those off the beaten track places, People that enjoy clothing, music, food and activities outside of the social mainstream. And people that look to connect with other people that are similar. They like artisan coffee, natural marmalades, local beer, and to share and hear stories rather than be "sold" anything. Its a target that wants to feel outside any target.
We like these fonts, colors and style
A deep turquoise (I also like the colour coral), readable fresh letters, must attract attention. The idea is to have these printed out as stickers as well to put on store fronts. Simple, not many colours, communicate the do-goodness about it in a non-obvious way. Must be hip, fresh, young, inspiring...
Our design will be used on
(Web) (Print Media)
