Name On Logo: Born Again Auto

We Finance Everyone!

Born Again Auto sells and finances affordable vehicles in the Central FL area.

Industry: Retail

1. Professionalism

2. Simplicity

3. Largest / Most successful

Our demographic is typically low income and bad credit.

We would like to portray a larger, more corporate image. We've been a successful business for 15 years, and the level of professionalism we maintain is obvious once you're at our dealership, however we want our logo to reflect that when you're on our website or seeing our logo in the form of a decal on the back of one of our cars. The logo needs to be simple enough to incorporate into small prints such as car decals and license plate frames. This means that you can't make the logo square or circular, it needs to be in somewhat of a rectangular shape. Our current logo is Reflex Blue with silver/chrome lettering. You can provide us with an all new design or use our current logo as a benchmark. We would prefer to keep the main color blue as we've done pretty well to associate that color with our brand over the past 15 years. Please note that car decals are one of the most important parts of our advertising as we serve a local community and when every other car you see in a tri-city area has one company's logo on the back, it makes a great impression. This is why the logo can't be too complex. We would prefer to use a "domed, exact cut" style decal.

Here is an example of a domed, exact cut style decal: [Login to view URL]

Please note that the image that you'll find at the previous link provided is NOT an example of the design I'm looking for, it's simply something to guide you as far as dimensions and level of simplicity.

I've included our current logo in the images for a reference point.

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts) 

Because my current logo is rectangular, when I uploaded it, they compressed everything into a square image. This made the logo very distorted. Here is a link to my current logo: [Login to view URL]