Name On Logo: Roccaforte
Our Slogan
menswear
What we do
We are a menswear concept-store in a medium sized german town with very trendy, exclusive clothing for fashion-concious men between the ages of 18-50.
The name "Roccaforte" is the italian word for fortress. The shop is located in an impressive, historic building, which used to be part of the city-fortress. The building with its very special and almost castle-like atmosphere is part of the stylish image we want to also transport in the logo.
Industry: Beauty
Things to communicate through the design
1. Style
2. masculine
3. unusual
The target audience
Fashion-concious men between the ages of 18-50.
Willing to spend the "Diesel/G-Star"-kind of price for clothing (not cheap but not extortionate)
Very trendy and hip styles of clothing.
We like these fonts, colors and style
We don´t imagine the logo to be too straight and clean-cut.
We could imagine a curved kind of writing and design but this is not a must.
Black and white would be possible as well as color. If colors are used, they should be masculine (no pink)
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
