Name On Logo: SUPER FEST AZ
Our Slogan
No Slogan
What we do
All eyes will be on Arizona for the Big Game in January, 2015. We are throwing a big festival in downtown Phoenix on Friday & Saturday, January 30 & 31, called SUPER FEST AZ. Live bands, craft beer, food trucks, local restaurants, local arts and culture, and activities of all kinds will take place at SUPER FEST.
The logo can combine SUPERFEST, or separate the words: SUPER FEST. AZ should be included. Another option is: SuperFest. We're open.
Industry: Events
Things to communicate through the design
1. Fun
2. Fun
3. Fun
The target audience
We must avoid football themes or ties to the Big Game. But, fans of the Big Game are a portion of the target audience. The event is affordably priced, so think INCLUSIVE not EXCLUSIVE. Think of this as the party for people who can't get into the party.
Median Age: 30
Sex: M/F 50/50
Income: all incomes.
People follow bands, know good food, come to festivals with groups of friends, they love a day in the sun, they love to experience things.
We like these fonts, colors and style
We're open! Just think: BIG, BOLD, MEMORABLE. Give a Google for Festival Logos, or Music Festival Logos … Logo will be used in many applications, so please consider that.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television)
Additional Info Added Feb 21, 2014
Thank you to all designers who have submitted so far! The entries seem a little heavy with speaker imagery - Some other imagery to think about integrating with music:
Food Trucks
Festival Tents
We love the mix of mountains and city buildings - this park is in the middle of downtown, yet we're surrounded by mountains. Dig it. Keep in mind - they are not snow-capped. Kind of low-lying, jagged, brown.
