Name On Logo: LaJolla.com
Our Slogan
No Slogan
What we do
We are designing a new website for the coastal community of La Jolla. This is going to be the branded, go to site for locals, travelers and tourists to get information on local business, events, restaurants etc.
Industry: Travel & Hospitality
Things to communicate through the design
1. Coastal Community
2. Luxury
3. Casual/Comfortable/Inviting
The target audience
The logo will be part of the full branding effort for the La Jolla community and online and offline marketing. There are two aspects of the target market. 1st: Visitors to the website looking for information on the community. This includes tourists, travelers and locals. The 2nd market is the businesses that will be advertising on the website.
We like these fonts, colors and style
The coastal community of La Jolla is a higher end beach community with great restaurants, ocean views, art galleries etc. It is a big tourist magnet for the greater San Diego area. We want to convey higher end quality/luxury but laid back and comfortable. We are open to designs/colors but prefer pretty crisp/simple designs. Some ideas/directions are:
1. La Jolla means - The Jewel in spanish.
2. The Cove is the iconic spot in La Jolla.
3. We would be open to some designs with a Seal theme (there are a lot of seals here).
4. Something that can convey a vacation/beach time of them.
5. Colors - Open to ideal but want to keep total colors to 2-4
Nothing too cartoon like.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Feb 18, 2014
Other ideas to work with.
Surfing
Palm Trees
Beach
Sand
Footprints
