Name On Logo: Kemah Triathlon
Our Slogan
No Slogan
What we do
We own and produce the Kemah Triathlon. 2,000 athletes, 2,000 spectators in a coastal town (Kemah, TX) for a weekend of fun for the entire family. The Kemah Triathlon is a weekend long festival that has a kids triathlon and 5k fun run the day before (Saturday), the main event. The main event is a two distance triathlon (Olympic and Sprint) that happens simultaneously starting early in the morning and stretching into early afternoon. Athletes all swim in the bay, bike on a local highway, and run through Kemah and the Kemah Boardwalk (which is a mini amusement park).
UNIQUE THINGS ABOUT THIS EVENT ARE:
The City of Kemah
The Kemah Boardwalk
The Colonel Paddlewheel Boat
The Bay
Industry: Sports & Recreation
Things to communicate through the design
1. Premiere Event - Organized, Safe, Professional
2. Coastal Environment (see style & concept)
3. Triathlon (see style & concept)
The target audience
Males & females ages 14-75 with a majority being 25-45 years old. Average income is over $100,000 and each race entry costs between $100-$150. Most are educated to a bachelor's degree or higher and have a family with at least one child. They are driven, focussed type A personalities.
We like these fonts, colors and style
FONT - Should have an coastal or tropical feel without being too much. Don't overdo it.
COLOR - Blue for sure. Feel free to mix in black, grey and orange as you see fit.
STYLE - This our most unique event. It attracts people from all over the US and world. It needs to have a logo that shows that. Depth is key for me on this one but don't go crazy making it too 3d. Enough depth where if we took the depth out it would still work as a flat logo on a t-shirt or small print. Pelicans are everywhere in Kemah. There are also lighthouses, a ferris wheel, roller coaster, boardwalk, and lots of restaurants. Use any elements you see fit but remember this is a high energy triathlon first and foremost. That should always be the most important factor.
NO STICK FIGURE TRIATHLETES, MAKE IT ORIGINAL PLEASE. Feel free to incorporate the elements of triathlon (swim, bike, run) into the logo however you see fit (figuratively or literally) but do so in a tasteful manner. It is not mandatory, just a suggestion.
PLEASE NOTE - You may use subtle gradients and subtle dimensional elements (small hard shadows) as long as it doesn't get out of hand. With every entry I am requesting a version on white and a reversed out version on black. If you have gradients and shadows I need to have a version without as well. The logo should be equally as strong without the gradients and shadows.
I HAVE ATTACHED OUR CURRENT LOGO. PLEASE DO NOT DO ANYTHING LIKE THIS AS I DO NOT LIKE IT. The logo is too plain and both elements are not even things Kemah is known for (waves & gulls). It doesn't feel like a triathlon/event logo plus the extra graphic elements are pieced together and just put in to put them in. Not what I want. PLEASE MAKE THIS LOOK REALLY
Thank you all for your entries.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Feb 10, 2014
