Name On Logo: Houston Triathlon
Our Slogan
No Slogan
What we do
We own and produce one of the premiere triathlons in the entire state of Texas, the Houston Triathlon. Thousands of athletes and spectators watch this weekend event that caters to athletes of all ages and abilities.
Industry: Sports & Recreation
Things to communicate through the design
1. Premiere Event - Organized, Safe, Professional
2. Southern Flare - Texas Style
3. Triathlon (see style & concept)
The target audience
Males & females ages 14-75 with a majority being 25-45 years old. Average income is over $100,000 and each race entry costs between $100-$150. Most are educated to a bachelor's degree or higher and have a family with at least one child. They are driven, focussed type A personalities.
We like these fonts, colors and style
FONT - South style in the font is ok just DO NOT get cheesy. Be subtle. I do not want any ultra modern or space looking fonts.
COLOR - It's hot and most logos that represent houston have a red associated with them. I'm ok exploring any color options as long as they make sense and look good.
STYLE - I do not want stick figure triathletes anywhere in this logo. Feel free to incorporate the elements of triathlon (swim, bike, run) into the logo however you see fit (figuratively or literally) but do so in a tasteful manner. You may also incorporate the items Houston is known for as you see fit... Oil, Energy, Rodeo, Space, BBQ and Hot Temps! Don't over clutter and please do not submit something with a ton of different parts to it. Anything I've listed above that you choose to use should be nicely incorporated into the logo or work nicely with the logo as a compliment, not clutter it up and make the viewer have to study it to understand it.
PLEASE NOTE - You may use subtle gradients and subtle dimensional elements (small hard shadows) as long as it doesn't get out of hand. With every entry I am requesting a version on white and a reversed out version on black. If you have gradients and shadows I need to have a version without as well. The logo should be equally as strong without the gradients and shadows.
I HAVE ATTACHED OUR CURRENT LOGO. PLEASE DO NOT DO ANYTHING LIKE THIS AS I DO NOT LIKE IT. The logo is too plain but has a ton going at the same time. It doesn't feel like a triathlon/event logo plus the extra graphic elements are pieced together and just put in to put them in. Not what I want.
Thank you all for your entries.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Feb 10, 2014
