Name On Logo: ML PHARMACY
Our Slogan
Your Partner For Healthy Living
What we do
ML Pharmacy is a retail community pharmacy that provides medication dispensing services to the local community. Apart from prescription and over the counter products, we also provide medication counselling and lifestyle advises, and day to day products such as complementary supplements, baby products, beauty products, health and organic food, simple medical appliances and toiletries. We are one of the pharmacies in town that provide special counselling services and our team consist of young, bubbly and ready to help group of health professionals. Customer service and quality products is our priority.
We are a wellness pharmacy, promoting health education, vitality and living well.
p/s: ML stands for My Life and also stands for the initial of the owner, proprietor and founder lady
Industry: Medical & Dental
Things to communicate through the design
1. Good service, good advise, good products, reasonable price
2. A pharmacy for all your needs for a healthier life and feeling/ looking good. A better way to shop for health and beauty
3. A wellness pharmacy where you can count on people who care
The target audience
The general community - from old to young and of all races (Indian, Chinese, Malay, indigenous/ native locals)
Aged 12-75
Both male and female
From low income to high income (targeting foreign workers and expats as well)
The people prefer medications that are cheap and work fast and without side effects (in reality, it doesnt exist, but we would like to give the perception that we are able to provide the best quality medication for the right diagnosis and with the right advise, at a reasonable price). The community are also looking for a pharmacy that always has a pharmacist, which we will be able to provide.
The crowd that pass by are normally family with children, older people (45 and above), working adults (offices nearby) and at night, teenagers and the elderly normally flock to the nearby cafes. The pharmacy is located in a commercial centre, where there is many variety of shops and offices located at the area, one clinic, a pharmacy (less available product range/ higher price and the pharmacist is not always around), lots of boutiques and cafes and restaurants and just beside this commercial centre, within walking distance is a shopping mall that has two franchise pharmacy inside (but pharmacist is not always around). There are housing areas and other commercial centre nearby. Other local pharmacies are within 5-10 mins driving distance, hence we hope to attract the customers through good services, good advises and special products recommendation at a reasonable price. We want even healthy people who want to know more about staying and looking good, to walk inside and have a look.
We like these fonts, colors and style
We like the design to be NEW, DIFFERENT, YOUNG AND HIP but RELEVANT & APPROACHABLE to all age, a design that gives the feeling of feeling good and feeling well and happiness.
We are open to all ideas.
pharmacy concept has always been conventional and formal, to represent the professionalism of the occupation, however, a bit of fun and bubbly and easy going character added to the design would make a difference. Beauty and vitality is a big thing in our pharmacy so we would like to see the design giving that feeling of, coming to the pharmacy and leaving feeling great and revived. A welcoming design that attracts the people to walk in and have a look and making people feel better and wanting to share about the place. a place where they can shop, whether being sick or during healthy times
The attached logos are a mixture of conventional look and some special designs that we managed to copied from google.
the shop color is mainly light green, blue (conventional pharmacy color) and some pink (minor for beauty corner)
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Feb 10, 2014
Logo may or may not include the slogan. Slogan is optional
Another name that may be used and to be included into the logo design would be ML Maju Pharmacy (instead of just ML). Design logo including both ML Pharmacy and ML Maju Pharmacy will be considered
Any color combination is okay
Noted that there's a lot of mortar/pestle and cross look going on, anyone wanna try designing tablets/ capsules logo?
