Name On Logo: Lesniak Chiropractic
Our Slogan
Whole Health Specialists
What we do
First and foremost we are a chiropractic practice. We focus on the whole body and not just treating symptoms. Our office also has a strong emphasis on nutrition and exercise. Our office is located within a state of the art, modern design fitness facility. We are a new practice in a wealthy neighborhood and both doctors in the practice are recent graduates as well.
Industry: Medical & Dental
Things to communicate through the design
1. Expressing that we offer chiropractic, nutrition, and exercise(personal training).
2. That we treat the whole body and not just symptoms.
3. A warm environment where there health needs and concerns will be addressed.
The target audience
Our target demographic is females from the ages of 25-54. However we have already treated a large number of athletes(bodybuilders, runners. track, soccer, olympic lifters, and other various athletes) and those seeking weight loss and alternatives to drugs. The majority of our clients earn over 150k annually. The majority of our clientele is well educated and are mostly other doctors, lawyers, or hold finance related positions.
We like these fonts, colors and style
At this time we have no specific fonts. We do not want bright, flashy, and trendy colors. We prefer more earthy and neutral colors, there can be an accent color that is bright but the main colors should be more neutral. The style should be professional but still have some fun. This is something that we will be using on all of our letterhead, office forms, business cards, and putting on apparel. The logo should be something that will be recognizable after seeing it a few times as we are also going to sponsor athletes who compete in road races, bike races, triathlons, and other endurance activities. Our practice involves using our hands and we treat the spine, these are not necessary in the logo but just to give you more ideas about what could be in the logo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Apr 9, 2010
We do not want a traditional chiropractic logo that has just the spine or just the vertabrae in it, that has been used extensively and we need to be unique. Our practice has a strong focus in nutrition and exercise as well, please incorporate that into the design. We also do not want a blue/green color combination as that is the same colors that a nearby competitor has. We want warmer colors like, burnt siena, clay red, terracotta, gold, bronze, slate gray, colors that are more neutral but still have a warm feeling.
