Name On Logo: DICED
Our Slogan
FITNESS FOOD FASHION
What we do
I am a fitness enthusiast, aspiring personal trainer and entrepreneur with a goal of ultimately creating a business centered on fitness, nutrition, and style. I love fitness, food, and fashion and feel that the better those things are in my own life, the better I feel. I want to share that with others and help to inspire and motivate them to live a more fit life while enjoying great food and looking fantastic! Building the best aesthetic physique possible and enjoying life to the fullest is the inspiration. The goal of this logo is to grow; it is my brand that I hope to expand in the future. For now it will be the first serious step in building my developing website/blog and other related social media entities. I will also be developing my personal training business with this name.
Industry: Miscellaneous
Things to communicate through the design
1. Professionalism
2. High Quality
3. Bad Ass/Sexy
The target audience
The target audience will be any person interested in improving their lives and personal confidence through fitness, food, and fashion. Generally speaking, my target is 18-40 year old men and women. I am male so my perspective will be male. However, there is no discrimination here.
We like these fonts, colors and style
Diced is a term used in the fitness industry when someone is in peak condition and has a low body fat percentage compared to lean muscle mass. I train for a specific aesthetic within the realm of physique training and becoming "diced" is often the goal. It is a synonym derived from someone "cutting" excess body fat and/or looking "cut" or "shredded". I picked the word because it begins with the letter D and "D" is my nick name :) Down the line I would like to use the brand logo on other products and things that develop within my business ventures. (DICED apparel, DICED low calorie beverages, DICED meal bars, etc.).
I imagine a cool, contemporary, eye-catching and very appealing brand logo. There is a logo on this website that I happened to really be inspired by and it was the winning design for the company "Hype". The company is a music company and I thought the logo was ultra-contemporary and really captured the brand's identity brilliantly. It was simple yet so detailed. My logo of course has nothing to do with music but I was inspired by the design for what it was.
I'm unsure if I want "Fitness Food Fashion" a part of the design or not, since it’s not really a slogan. Forgive the indecisiveness. I even thought about just DICED or DICED Fitness. I would be interested in seeing a few options and creatively collaborating. Perhaps I will become more inspired as I see designs.
I am all about neatness and contemporary edge. Not that I've seen any bad examples but, I want to avoid a logo that looks like I created it on Microsoft Publisher or PowerPoint using clip art :/
Professionalism is a must!
My favorite color is blue, somewhere in between a royal and a navy. I also like black, white, and charcoal grey.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jan 16, 2014
No color scheme is off limits.
Fitness Food Fashion can be excluded, included, or simply left as Fitness.
a GRAPHICAL background of some sort with DICED layered on top would be cool. Perhaps a D?
I included an attachment of one I liked just because I liked the fading effect and how it looked electric. That electric look is bad ass!
Anything is possible though. :) I'm very open to ideas. So far I am loving the creativity.
??Things look great so far, but I'm looking for more of an urban edge.
