Name On Logo: Liftoff
Our Slogan
none
What we do
Liftoff, LLC is a technology company that does consulting, implementations, and training. We do cloud computing with Microsoft Online Services and we also do custom learning portals to support any type of technology rollout. The company is half-techie and half-education/training. I don't have a slogan, but am open to one. Could be "Prepare For Liftoff". or "3...2....1....Liftoff". Or "Liftoff...taking you places." I'm open to a tagline, but it's not a requirement.
Current website is
[Login to view URL] but will change with this new logo and branding.
Industry: Consulting
Things to communicate through the design
1. powerful, recognizable, and clever branding
2. positive, uplifting
3. professional
The target audience
IT professionals, Executives, business owners, HR directors, college educated, techies, mostly male, target age is probably 30-50, primarily United States.
We like these fonts, colors and style
UnderArmour, love the interlocking U and A
XBOX, powerful, bold, with a little 3D
Pringles, instantly recognizable
Life is Good, love everything about their brand.
FedEx, love the embedded arrow between the E and X.
Microsoft, colorful and standout
Pepsi, classic and memorable
Budget Rental, carpath
Nike JumpMan, love the action of the flying man
With a name like LIFTOFF, the logo has terrific possibilities to be powerful, action oriented, and professional. Think of things that actually "liftoff", like rockets, birds, planes. I like the idea of LAUNCHING the best, so the rocket metaphor is strong. Space Shuttle? Old school rockets?
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Apr 8, 2010
Hi Everyone. There are a lot of great ideas coming up and I really like a lot of these. Here is some general feedback for everyone:
1) Consider using a scifi or space age font. Something like NASA or Star Wars. There are a lot of science fiction fonts out there and it would work well with the rocket ideas.
2) I'm liking bolder fonts and richer colors.
3) If you can add some dimension, that would be great. The Toyota and Mercedes logos have a nice metallic surface on their logos.
4) Consider a logo that is primarily text with a minimal image. Maybe just an outline or linear depiction? Just a thought.
5) LIFTOFF is a verb. The rocket images are working best when it looks like a launch and the engine smoke is pushing down. This works better than clouds.
thank you all very much!!!!
