Name On Logo: Senior Marketing Innovations
Our Slogan
Comprehensive. Creative. Connections
What we do
We provide marketing coaching and consulting services to businesses that cater to the senior (elderly) population. Using creative and unique marketing strategies - we help companies build referral relationships/connections which help to grow their businesses.
Industry: Consulting
Things to communicate through the design
1. Marketing coaching/consulting
2. Connecting people in a creative way
3. Creating results
The target audience
Again, our target audience are businesses that cater and serve the senior population. Some examples of these businesses are elder law attorneys, assisted living facilities, home care services, hospices, geriatric care managers - any business that serves the senior population. There are more female business owners than male in the senior industry. In addition, the senior industry tends to be a "softer" type of marketing - very heavily based on building these referral relationships and connections.
We like these fonts, colors and style
We don't want the logo to look too "formal" - we are looking for more creative and unique. Colors that we do NOT want: burnt orange, brown, maroon, purple or red. Also, please stay away from puzzle pieces or the "paper doll cutout" kind of look.
With the length of our name (Senior Marketing Innovations) - we may use the initials as well (SMI) - however, it's probably still important to have the entire name in the logo. In addition - for the tagline - please note that there are bullet points between each of the 3 words.
Our design will be used on
(Web) (Print Media)
Additional Info Added Dec 31, 2013
We just uploaded an image - we like the blue/green hands in the upper left hand corner of the image. We are not "set" on this at all - just something that we stumbled across and liked...Thanks!
Also - we are getting a lot of blue logos - would love to see some other colors as well!! Thanks!!
