Name On Logo: Sweet Treat without Wheat
Our Slogan
No Slogan
What we do
We are a gluten free company that creates delicious goodies. We aim to give gluten free a good reputation. We offer donuts, crepes, cookies, New York style cheesecakes in jars & pies at the #1 farmers market in the nation- Des Moines, Iowa. We take the classics & turn them into a delicious, gluten free version.
Industry: Restaurant
Things to communicate through the design
1. Quality
2. Fun, inviting atmosphere
3. Delicious
The target audience
Our target audience : people looking for delicious food. Immediately the logo will be used on donut packaging for grocery stores- so it'll need to catch the attention.
We like these fonts, colors and style
I love vintage logos (you can find some on Pinterest)
We do like our colors- we for sure want to keep the blue/turquoise color (see attached photos)
We want to stay away from food being part of the logo- since we want to expand to savory as well. Cake stands, mixers, pie pans, rolling pins, etc are great symbols though.
I like the chalkboard feel
It'd be great if we could incorporate an icon of Des Moines, Iowa (the travelers umbrella- pictures attached) is one example of a Des Moines icon.
-Curved bridges are another icon here.
-google picture of Des Moines, Iowa capital building for another idea (cool building)
-an outline of the state of Iowa with a star on Des Moines?
Just an idea- but it might be too much of a stretch to have an icon? Idk. You are the expert:)
We want our full name {Sweet Treat without Wheat} on the logo
Possibly add: est. 2013
I like simple - not too busy.
Thanks!
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jan 4, 2014
okay - lets drop all guidelines (except no food) and see what you come up with.
