Name On Logo: HOOKSET.COM OR hookset.com
Our Slogan
No Slogan
What we do
The website will be an online marketplace for fishing tackle manufacturers to market and sell their products online.
Ultimately it's an e-commerce marketplace targeting anglers.
Industry: Sports & Recreation
Things to communicate through the design
1. Progressive
2. Modern
3. Energy
The target audience
The audience slants towards male - 25-44 years old who have a passion for recreational fishing, the outdoors etc and are looking for new and innovative products to use.
Types of fishing (in order of priority) include Bass Fishing, Saltwater Inshore, Pike and Musky Fishing, Fly Fishing, Carp Fishing.
The logo needs to be progressive - don't think "fishing with grampa on the end of the dock with worms" . Think modern, technical equipment for savvy knowledgeable anglers know their sport and invest in it in a big way.
We like these fonts, colors and style
As above, modern design is key. Progressive with energy some pop. I'd like the logo to look good on a tshirt.
Something iconic would be great. Like the Howler Bros. logo icon ..illustrated but not cartoonish.
Prefer sans serif fonts and good with bright modern colours. NOT A FAN of blue/green or maroon/gold combinations - while they skew male the colors are boring and lack energy.
I lean towards a west coast surf skate brand culture as being more iconic and have a cool factor.
Open to progressive fonts as well.
Have attached a screen capture of the beta of the site.
Our design will be used on
(Web) (Mugs & Tshirts)
Additional Info Added Dec 16, 2013
Just a note, just because the name is hookset.com using a hook in the logo isn't going to work. As an icon a stylized fish is more appropriate than the use of a hook.
