Name On Logo: Ecohome
Our Slogan
Environmental home systems that pay
What we do
We provide environmentally friendly heating and cooling systems that provide a full payback in less than five years (based on reduced energy use/cost).
When compared to traditional furnace and air conditioners, our products are:
Safer (no combustion inside the house, therefore no risk of carbon monoxide leakage)
More comfortable (more even temperature, higher humidity in winter and lower in winter, and better overall air quality – less dust mites, higher humidity, no dry skin etc. in winter)
Offer unlimited hot water (no limitations based on traditional tank size, etc)
Customers are definitely intrigued by the environmental element of our product; they like the fact that it is safer, provides more consistent heating and cooling and comfort and unlimited hot water, but what really sells them is the payback element. In five years the system they purchase will have paid for itself in energy cost savings. Once the payback period is reached, the customer continues to enjoy reduced energy costs for the life of the system.
Industry: Service Industries
Things to communicate through the design
1. That we’re a fresh, forward-looking company offering forward-looking products
2. That our systems have a clear environmental element
3. That the overall value of our systems is superior to traditional home heating and cooling options, and delivers higher quality, more environmentally conscious and lower total cost
The target audience
Homeowners with:
Household income over $100,000;
Home size of 2500 sq ft or more (or less for homes that 50 years old or more);
Some appreciation for the benefits of reducing their environmental/carbon footprint;
Capacity to understand and appreciate the “total cost” (capital cost plus operating cost over the life of the asset) including the payback benefit.
We like these fonts, colors and style
Logo should reflect 2.0 styling and colours.
Green should definitely be included in the palette.
Fonts should be forward, friendly, appealing and memorable for a consumer audience.
Notes:
With these systems we are creatinga new category in home comfort systems and the logo needs to reflect this vision.
We would like to see logos with and without the tag line.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
