Name On Logo: UtahOutside.com
Our Slogan
No Slogan
What we do
Utah Outside is a website about outdoor recreation in Utah. Includes articles and trip reports about skiing, mountain biking, rock climbing, rafting, running and hiking. UtahOutside.com is also is a source of information about outdoor news and upcoming events in Utah.
Check out
[Login to view URL] to see what the website is all about.
Industry: Internet
Things to communicate through the design
1. Outdoor recreation in Utah
2. The majesty of Utah's landscape
3. Fun, simple adventure
The target audience
UtahOutside.com is a website geared toward outdoor enthusiasts who enjoy non-motorized recreation in Utah's mountains and deserts. People who, when they think of the outdoors, imagine pine trees, towering peaks, muddy hiking boots and a dog that's along for the ride. In essense, the website is targeted toward people who actually live the outdoor lifestyle.
We like these fonts, colors and style
Please visit the website
[Login to view URL] and look at the top banner for colors. I'm looking for something that conveys the red rock of the Utah desert as well as the white snow or green pines of the mountains.
Simple is good, with an almost wholesome feel. Not looking for any "extreme" type outdoor imagery, although I do like the sillohuette of the man rappeling in the banner.
The logo should be accessible for anyone who is interested in getting outside.
Avoid any generic Utah icons like Delicate Arch.
Font should be simple, with maybe a "mountain town" type feel if that makes sense.
Our design will be used on
(Web) (Print Media) (Television) (Mugs & Tshirts)
