Name On Logo: Hoosier Overland Outfitters
Our Slogan
Mission: To provide affordable travel equipment solutions to enhance any vacation or outdoor travel experience.
What we do
Reseller and Renting - Reselling and Renting premium used equipment for transporting luggage, bikes, kayaks and many other outdoor equipment. Major brands include but not limited to Yakima, Thule and Malone. Specific equipment includes Roof Boxes, Roof Racks, Roof Baskets, Bike Racks for roof and hitch, Hitch Carriers and various accessories to compliment the products including locks and cables.
Other Rentals include
--Vacation trailers that are small, low profile and 4x6 in size. Trailers can also be used for camping gear.
--Pop-Up Campers
--Kayaks
--Go Pro Camera with accessories
--Mountain Bikes
--Kids Bike Trailer
Other Rental items that will be added in the future...
--Tailgate Trailer used for a total tailgate experience at your favorite college or professional sports game. Trailer can also be used for birthday gaming parties, Mardi Gras Parades etc.
Industry: Sports & Recreation
Things to communicate through the design
1. Outdoor Adventure Equipment
2. Rental & Sales
3. Vacation Travel Equipment
The target audience
Primary Audience: Families traveling, vacationing by driving, camping
Location: Dallas, TX but will set up online storeto sell premium used equipment nationally.
Business could evolve into an online retailer selling Yakima and Thule products.
We like these fonts, colors and style
Colors: Darker Green & Kahakis
Design Elements: Compass, Mountains, Rivers, Beach
Would not be opposed to a cartoon type logo with a Land Rover Defender 90 (I have this vehicle in Dark Green) with luggage rack on top pulling a popup camper with kayaks, mountain bikes etc....sort of overloaded if you will but paints a clear picture of product mix.
Our design will be used on
(Web) (Print Media)
Additional Info Added Dec 4, 2013
I added a few images for the types of products that I rent and sell.
